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Post by commentator on Apr 9, 2011 18:23:35 GMT -5
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Deleted
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Post by Deleted on Apr 9, 2011 22:38:32 GMT -5
Sorry - I'm oblivious - what was the glaring omission?
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Post by commentator on Apr 10, 2011 1:06:08 GMT -5
Sorry - I'm oblivious - what was the glaring omission? MSN's mismanagement of its discussion boards. |
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Deleted
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Post by Deleted on Apr 10, 2011 8:47:30 GMT -5
Oh, right. I guess our new home has grown on me so much, I've kind of blocked MSN out.  It seems like most of the gaffs were the result of someone sending a personal message out via their company account. I only use Facebook in my personal life and I only use twitter in my professional life, but we've been talking about changing that/expanding into different media. Even though I don't ever share things that I wouldn't let my employer see - this kind of human error is exactly why I have been dragging my feet on the expansion. |
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azphx1972
Familiar Member
Joined: Mar 2, 2011 22:08:36 GMT -5
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Post by azphx1972 on Apr 10, 2011 9:03:01 GMT -5
Those were pretty bad PR screwups. If I were to run a company, I'd either avoid making public posts on social media sites, or have a system where tweets and the like are not posted for at least 24 hours or until they've been reviewed by a marketing team.
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Deleted
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Post by Deleted on Apr 10, 2011 9:25:03 GMT -5
Alas, 24 hour vetting time is too slow for the pace of social media. If you have a good staff, they can immediately jump on current events and work to turn around any bad PR that someone may post about your company.
The Kenneth Cole/Egypt thing was tasteless, but I saw a tweet from the Red Cross promoting blood donation by capitalizing on the "tiger blood" trending topic at the height of the Charlie Sheen meltdown that was pure genius.
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