Do you love your bum?

[Virgil Showlion]

Do you love your bum enough that you'll take up the mantle of raising pledges for the 2015 "Bum Run", raising awareness for colorectal cancer?

Yes, this is a real event. It's a run. For your bum.



Oh look. Their logo is a giant pratt. Literally. He sure is happy, running for the "Bum Run". Presumably he represents your cancer-free bum and not you running.

I saw this on the subway today and wondered if it was humanly possible to devise a more awkward marketing campaign. I suppose they could've called it "The 2015 Gallop for Anal Polyps" and had a giant hemorrhoid as a mascot. That would win by a nose. There's always 2016.

Can anyone here beat this for "fundamentally good cause beleaguered by incredibly awkward marketing"?

I doubt it.

[swamp]

Meh

[GRG a/k/a goldenrulegirl]

As someone who lost both parents well before their time to colon cancer, I am a firm believer that whatever gets people thinking about getting a colonoscopy and finding a cure for colon cancer is a good thing.

But, I am also wise enough to know that not everyone will share my belief.

[ՏՇԾԵԵʅՏɧ_LԹՏՏʅҼ]

Here, there's an annual run called "The Underwear Affair", to bring funding/awareness to below-the-belt Cancers.

People run walk, compete in challenges, and yes, participate in their underwear - or a near version of underwear - depending on your modesty level.


It doesn't matter to me what they call these runs, or how "cutsie" the logo is, since it's a cause worth fighting (and running) for and making it fun for the participants who run for pledges, usually also brings out far more participants.

Last year, our local Cancer Foundation raised over $500,000 from the one day event.

[Virgil Showlion]

Apr 20, 2015 20:44:12 GMT -5 GRG a/k/a goldenrulegirl said:

As someone who lost both parents well before their time to colon cancer, I am a firm believer that whatever gets people thinking about getting a colonoscopy and finding a cure for colon cancer is a good thing.

But, I am also wise enough to know that not everyone will share my belief.

The ends do justify the means, I suppose.

[Jaguar]

Both my brother and myself are colon cancer survivors. He is 15 years cancer free, while I am 10 years cancer free. Whatever it takes for people to get checked I really don't care, just get checked.

I've lost two of my beloved sisters to cancer, and I wouldn't wish this on even my worst enemy.

[mmhmm]

I kinda like the little running bum. He's cute. Heck, if it gets folks out there supporting the cause, I'm not particular what logo they use. Then again, I'm pretty easily pleased.

[ՏՇԾԵԵʅՏɧ_LԹՏՏʅҼ]

According to the tracking gauge in the link from the OP, the event has already raised over $52,000 of their projected goal of $150,000.

Since the event isn't taking place until next Sunday (the 26th), I think that's a good indication that they will most likely surpass that goal from pledges that haven't even been accounted for yet.

[Virgil Showlion]

Nooo!!

Your indifference to awkward marketing will be the death of us all.

Do you not see? We'll soon be overrun by cutesie running bum characters. People will proudly declare "I'm Bumsketeer!" as they run by wearing rump-shaped beanies.

Yes, we'll have raised cancer awareness, but at what cost? At what terrible cost?

[The Captain]

Personally I LIKE cutsie bums.  The second thing I noticed about DH was his bum. 

The world would be a much less happy place without cute bums.

[Virgil Showlion]

Apr 21, 2015 8:44:15 GMT -5 The Captain said:

Personally I LIKE cutsie bums.  The second thing I noticed about DH was his bum. 

The world would be a much less happy place without cute bums.

You like snow leopards too. It's really no surprise that you find giant running prats "cute".

[myrrh]

Thank you Virgil for enlightening me. I've seen the word prat before in books, used mostly as an insult, and never figured out what it meant. Now I know! So your anti-awkward marketing campaign had an effect, if not the intended one.

BTW I think the running bum is kinda cute, and I think my kids would crack up. They love potty humor. 

[Virgil Showlion]

Apr 21, 2015 9:59:18 GMT -5 myrrh said:

Thank you Virgil for enlightening me. I've seen the word prat before in books, used mostly as an insult, and never figured out what it meant. Now I know! So your anti-awkward marketing campaign had an effect, if not the intended one.

BTW I think the running bum is kinda cute, and I think my kids would crack up. They love potty humor. 

I guess I'm just old and not 'with it' anymore.

[ՏՇԾԵԵʅՏɧ_LԹՏՏʅҼ]

BTW I think the running bum is kinda cute, and I think my kids would crack up. They love potty humor.

Unintended pun?

ETA: Maybe they should call the run "The Bum Rush".

[Virgil Showlion]

Apr 21, 2015 10:05:50 GMT -5 ՏՇԾԵԵʅՏɧ_LԹՏՏʅҼ said:

BTW I think the running bum is kinda cute, and I think my kids would crack up. They love potty humor.

Unintended pun?

ETA: Maybe they should call the run "The Bum Rush".

I'll bet you a million YMAM dollars they can't because the name is already trademarked for some other charity event in Ontario.

[NancysSummerSip]

I like it. Whatever gets attention for a disease that has a very high treatment/cure rate, when discovered early. I've already had two polyps removed, courtesy of a screening.

[deziloooooo]

Apr 20, 2015 21:02:27 GMT -5 Jaguar said:

Both my brother and myself are colon cancer survivors. He is 15 years cancer free, while I am 10 years cancer free. Whatever it takes for people to get checked I really don't care, just get checked.

I've lost two of my beloved sisters to cancer, and I wouldn't wish this on even my worst enemy.

I am over due for a Colonostomy...last one was at least seven years ago..possible longer..and I have been putting off since...even though I know it is a simple procedure..very fast..your actually completely out of it but still...you and another by your remarks have woken me up...have a regular Doctor Visit this Wed..will get him to set one up for me and I will get it done..thanks for the nudge people...For the younger ones here you have some time but for those over 50 or so..just have it done people..it is not a hard thing to have done..believe me...

[Virgil Showlion]

Apr 21, 2015 12:14:45 GMT -5 deziloooooo said:

Apr 20, 2015 21:02:27 GMT -5 Jaguar said:

Both my brother and myself are colon cancer survivors. He is 15 years cancer free, while I am 10 years cancer free. Whatever it takes for people to get checked I really don't care, just get checked.

I've lost two of my beloved sisters to cancer, and I wouldn't wish this on even my worst enemy.

I am over due for a Colonostomy...last one was at least seven years ago..possible longer..and I have been putting off since...even though I know it is a simple procedure..very fast..your actually completely out of it but still...you and another by your remarks have woken me up...have a regular Doctor Visit this Wed..will get him to set one up for me and I will get it done..thanks for the nudge people...For the younger ones here you have some time but for those over 50 or so..just have it done people..it is not a hard thing to have done..believe me...

Don't they have to shove a scope up your rear? Or has technology progressed beyond that point now?

[Jaguar]

Apr 21, 2015 12:51:12 GMT -5 Virgil Showlion said:

Apr 21, 2015 12:14:45 GMT -5 deziloooooo said:

I am over due for a Colonostomy...last one was at least seven years ago..possible longer..and I have been putting off since...even though I know it is a simple procedure..very fast..your actually completely out of it but still...you and another by your remarks have woken me up...have a regular Doctor Visit this Wed..will get him to set one up for me and I will get it done..thanks for the nudge people...For the younger ones here you have some time but for those over 50 or so..just have it done people..it is not a hard thing to have done..believe me...

Don't they have to shove a scope up your rear? Or has technology progressed beyond that point now?

Geez mine only takes 5 to 10 minutes at the most. I don't even get any meds cause I'm tough like that.

[Jaguar]

Do I love my bum, no not particularly, but I love my life.

[NancysSummerSip]

Apr 21, 2015 12:51:12 GMT -5 Virgil Showlion said:

Apr 21, 2015 12:14:45 GMT -5 deziloooooo said:

I am over due for a Colonostomy...last one was at least seven years ago..possible longer..and I have been putting off since...even though I know it is a simple procedure..very fast..your actually completely out of it but still...you and another by your remarks have woken me up...have a regular Doctor Visit this Wed..will get him to set one up for me and I will get it done..thanks for the nudge people...For the younger ones here you have some time but for those over 50 or so..just have it done people..it is not a hard thing to have done..believe me...

Don't they have to shove a scope up your rear? Or has technology progressed beyond that point now?

Yes, there is a scope. You are given anesthesia beforehand and sleep right through it. You do have to "empty out" the day before, of course. No solid food, no green or red liquids. The "clean-out" process is more humane now. There is a dose of milk of magnesia, then the pills or powders to use, rather than that loathsome Liquid Plumbr-type stuff they used to provide. The powder can be mixed with Gatorade, to make it taste decent.

If a polyp is found, it's removed and the location is tagged so the doctor can check it again. And you do have to be checked one year later. No five-year follow-up if a polyp is found. It's annual until your innards are clean.

[Virgil Showlion]

Apr 21, 2015 13:00:05 GMT -5 NancysSummerSip said:

Apr 21, 2015 12:51:12 GMT -5 Virgil Showlion said:

Don't they have to shove a scope up your rear? Or has technology progressed beyond that point now?

Yes, there is a scope. You are given anesthesia beforehand and sleep right through it. You do have to "empty out" the day before, of course. No solid food, no green or red liquids. The "clean-out" process is more humane now. There is a dose of milk of magnesia, then the pills or powders to use, rather than that loathsome Liquid Plumbr-type stuff they used to provide. The powder can be mixed with Gatorade, to make it taste decent.

If a polyp is found, it's removed and the location is tagged so the doctor can check it again. And you do have to be checked one year later. No five-year follow-up if a polyp is found. It's annual until your innards are clean.

Ah.

I suppose that's what people will learn from Benny the Bum as he jogs by.

[NancysSummerSip]

Apr 21, 2015 13:15:04 GMT -5 Virgil Showlion said:

Apr 21, 2015 13:00:05 GMT -5 NancysSummerSip said:

Yes, there is a scope. You are given anesthesia beforehand and sleep right through it. You do have to "empty out" the day before, of course. No solid food, no green or red liquids. The "clean-out" process is more humane now. There is a dose of milk of magnesia, then the pills or powders to use, rather than that loathsome Liquid Plumbr-type stuff they used to provide. The powder can be mixed with Gatorade, to make it taste decent.

If a polyp is found, it's removed and the location is tagged so the doctor can check it again. And you do have to be checked one year later. No five-year follow-up if a polyp is found. It's annual until your innards are clean.

Ah.

I suppose that's what people will learn from Benny the Bum as he jogs by.

Hopefully, yes. Either that or they will learn to stay in school, study hard, get a good education and a good job, in order not to give new meaning to the phrase "acting like a bum."

[Virgil Showlion]

Apr 21, 2015 12:53:24 GMT -5 Jaguar said:

Apr 21, 2015 12:51:12 GMT -5 Virgil Showlion said:

Don't they have to shove a scope up your rear? Or has technology progressed beyond that point now?

Geez mine only takes 5 to 10 minutes at the most. I don't even get any meds cause I'm tough like that.

I had a bum exam for other medical reasons a few years ago. Agreed they're not the end of the world, but there's definitely a reason people put them off.

[Jaguar]

Apr 21, 2015 13:23:32 GMT -5 Virgil Showlion said:

Apr 21, 2015 12:53:24 GMT -5 Jaguar said:

Geez mine only takes 5 to 10 minutes at the most. I don't even get any meds cause I'm tough like that.

I had a bum exam for other medical reasons a few years ago. Agreed they're not the end of the world, but there's definitely a reason people put them off.

Get over it toots, your life will thank you for it.

[deziloooooo]

Apr 21, 2015 12:51:12 GMT -5 Virgil Showlion said:

Apr 21, 2015 12:14:45 GMT -5 deziloooooo said:

I am over due for a Colonostomy...last one was at least seven years ago..possible longer..and I have been putting off since...even though I know it is a simple procedure..very fast..your actually completely out of it but still...you and another by your remarks have woken me up...have a regular Doctor Visit this Wed..will get him to set one up for me and I will get it done..thanks for the nudge people...For the younger ones here you have some time but for those over 50 or so..just have it done people..it is not a hard thing to have done..believe me...

Don't they have to shove a scope up your rear? Or has technology progressed beyond that point now?

Virgil...Yup ...BUT, and a very important BUT..you are completly out of it..actually dreaming away....they could drive a Grey Hound Bus up there and you feel nothing ...before..during and most important ..afterwards..

The only weird thing and it means nothing..after wards..before you are released..the whole thing is a few hours..need someone to drive you home..you lie there wrapped up and have to pass air..gas basically fart..and your with others in a recovery room , male , female..but it means nothing...need to get all the gas or what ever out...Best thing is when Doctor comes in and tells you found nothing..a few non nothings..sniped em out..see yas in another five years or so...Get it done Virgil..no excuse..

[deziloooooo]

Apr 21, 2015 12:51:12 GMT -5 Virgil Showlion said:

Apr 21, 2015 12:14:45 GMT -5 deziloooooo said:

I am over due for a Colonostomy...last one was at least seven years ago..possible longer..and I have been putting off since...even though I know it is a simple procedure..very fast..your actually completely out of it but still...you and another by your remarks have woken me up...have a regular Doctor Visit this Wed..will get him to set one up for me and I will get it done..thanks for the nudge people...For the younger ones here you have some time but for those over 50 or so..just have it done people..it is not a hard thing to have done..believe me...

Don't they have to shove a scope up your rear? Or has technology progressed beyond that point now?

Virgil...Yup ...BUT, and a very important BUT..you are completly out of it..actually dreaming away....they could drive a Grey Hound Bus up there and you feel nothing ...before..during and most important ..afterwards..

The only weird thing and it means nothing..after wards..before you are released..the whole thing is a few hours..need someone to drive you home..you lie there wrapped up and have to pass air..gas basically fart..and your with others in a recovery room , male , female..but it means nothing...need to get all the gas or what ever out...Best thing is when Doctor comes in and tells you found nothing..a few non nothings..sniped em out..see yas in another five years or so...Get it done Virgil..no excuse..

[Virgil Showlion]

Apr 21, 2015 18:08:37 GMT -5 deziloooooo said:

Apr 21, 2015 12:51:12 GMT -5 Virgil Showlion said:

Don't they have to shove a scope up your rear? Or has technology progressed beyond that point now?

Virgil...Yup ...BUT, and a very important BUT..you are completly out of it..actually dreaming away....they could drive a Grey Hound Bus up there and you feel nothing ...before..during and most important ..afterwards..

The only weird thing and it means nothing..after wards..before you are released..the whole thing is a few hours..need someone to drive you home..you lie there wrapped up and have to pass air..gas basically fart..and your with others in a recovery room , male , female..but it means nothing...need to get all the gas or what ever out...Best thing is when Doctor comes in and tells you found nothing..a few non nothings..sniped em out..see yas in another five years or so...Get it done Virgil..no excuse..

I probably will, if and when I reach middle age.

Oh the things I have to look forward to.

[toomuchreality]

can't touch this

[toomuchreality]