For me, just buying the generic brand beat any coupon deal 99% of the time. So, unless the item was on a very short list of things I get the name brand for, I never bothered with coupons.
former: Generics are great depending on what type of shopper you are. On a day to day basis, they usually are the cheapest option.
I look for rock bottom prices on brand names and combine with coupons to beat the price of generics. Not everyone wants to be bothered with checking blogs and obtaining multiple coupons which is fine - different strokes for different folks. It is just another "option" that might help someone save a lot money.